Buzz : H&M On The Runway

Friday, January 25, 2013


 H&M will be holding their first runway show in 8 years on Febuary 27th at Paris Fashion Week! Swedish chain will be starting the year fashionably by showcasing 25 looks from the autumn/winter '13/14 collection at the Musee Rodin, where Yves Saint Laurent and Christian Dior have previously showcased at.

I am a huge fan of H&M, and especially love it when there's sale going on. The bargains are mind-blowing. I'm thrilled to see them taking the next step and hitting the runway alongside other big names in fashion. 

Does this signify a turning point in the industry where more mass-market retailers such as topshop and river island start staging runway shows that were once reserved for big brands with hefty price tags?
Is this a spark of a new trend?


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